Updated June 11, 2026 · Official launch July 15 · One screen, three people, one critical path
The real deadline is ~June 20, not July 15.
The pre-order site has to be live before influencer posts start landing the week of June 22. July 15 is just when product ships. The pre-order window is the whole game: it turns traffic you can't time into paid orders.
🔗 Critical Path — what unblocks what
Read top to bottom. Each stage has to clear before the next can really happen. The first three are the bottleneck.
1
Pre-order mechanism live
Sharifbottleneck
Recharge native pre-orders, or a pre-order app. This is the long pole. Confirm which, first thing.
↓ unlocks the whole pre-order site
2
Discount stacking verified
Sharifbottleneck
Code + Recharge subscription discount must actually stack at checkout. Two different systems, so it has to be tested, not assumed.
⛔ can't promise the "40% off" offer until this is proven
3
Test one real checkout end-to-end
Sharifbottleneck
Payment has never been tested. Charging cards now for a pre-order with a broken checkout is the worst possible failure.
⛔ nothing else matters if checkout doesn't work
4
Place all the drafted content + set shipping
Sharif
PDP accordions, 3 policy pages, the pre-order email into Klaviyo, free-shipping rate (all 50 states). Everything is drafted and waiting.
needs stage 1-3 working first
5
Pre-order site GO LIVE
Brent~Jun 20
Final approve and flip it on, before posts land June 22.
↓ now influencer traffic converts instead of going cold
6
Reviews seeded → then Bella
Brent
10-15 friends-and-family reviews on Judge.me. Bella's video is gated on this plus a proven funnel. Target ~Aug 1.
⛔ Bella can't post until reviews exist — start seeding NOW
👥 Action Items by Person
Sharif build + checkout
Pre-order mechanismbottleneckRecharge native or app — confirm first
Verify discount stackingbottleneckcode + Recharge sub, test live
Test real checkoutbottleneckpayment never tested
Place PDP accordionscopy drafted ✓
Place 3 policies + guaranteeshipping, cancellation, refund ✓
Pre-order email → Klaviyodrafted ✓
Set free-shipping rateall 50 states incl HI/AK
Match renewal cutoff wordingto actual Recharge setting
One product page, 15/30 variant pickernot two separate products
Brent decisions + approve
Seed F&F reviewsgates Bella10-15 on Judge.me — who's collecting?
Warm up TikTok accountnowonboarding + verify so it isn't idle-banned
support@ alias + label filternow~5 min in Workspace + Gmail
Approve image cut to 7lead with fizz, kill benefits grid
Flip pre-order site liveafter Sharif's stage 1-4
Inventory splitafter GMP answer — FBA vs hold-back
Lock Bella deal, hold post to ~Aug 1outreach drafted, on hold
Mutahir Amazon · rehired ✓
Master image setsized for all 3 channels, not Amazon only
Amazon listing copy + bulletskeyword/SEO driven
A+ contentbrand registered ✓ so it's available
White-bg main imageAmazon policy; fizz hero = slide 2
Vertical 9:16 cuts for TikTokderive from master set
⚠️ The Real Bottlenecks
If these slip, the launch slips
Sharif's pre-order checkout (stages 1-3). Nothing goes live until pre-orders work, stacking is verified, and a real payment clears. This is the single gate on the June 20 site.
Friends-and-family reviews. Easy to forget, quietly gates Bella in August. A perfect launch still sends her audience to a no-social-proof site if nobody seeds reviews now.
TikTok idle-ban risk. The account can get deactivated for sitting idle. Warm it up this week — but do NOT take live orders before product is in hand June 17.
Amazon GMP cert. Out of our hands (NSF, up to 30 days). Don't bet the launch on it — DTC-first, Amazon when it clears.
🛒 Channel Status
Shopify
● Live now
Price: 15-pk $35 · 30-pk $60
Offer: first 1,000 → 40% stacked + free ship
Hero: fizz moment leads
Next: pre-order site ~Jun 20
Amazon
● Build now, live post-GMP
Price: 15-pk $35 · 30-pk $60
Main: white-bg (policy), fizz = slide 2
A+: available (brand registered ✓)
Owner: Mutahir
TikTok
● Keep warm, live at launch
Price: 15-pk $29
Commission: 50% founding rate
Logic: the video is the asset
Open: customer-pays vs free ship
📅 Timeline
Jun 16
Packaging arrives at manufacturerprinting done ~Jun 12, 3-day ship
Jun 17
Brent picks up first product batch
~Jun 20
PRE-ORDER SITE LIVE ← real deadlinegates everything
Jun 22
Influencer posts may start landingno control over timing
Jul 4 / 6
Amazon GMP extension deadlineassume it slips
Jul 15
OFFICIAL LAUNCH — pre-orders ship, store + TikTok go live
~Aug 1
Bella video targetgated on reviews + proven funnel